System Architet Lifecycle Marketing

Ovii's Interpretation of the Role

ElevenLabs seeks a System Architect to design and operate a configurable, multi‑segment lifecycle marketing platform. The role blends data modeling, automation, and cross‑functional delivery to replace manual campaign trees with a scalable system.

Role Snapshot

• System architect for lifecycle marketing
• Design & ship configurable automation platform
• Own multi‑segment onboarding, nurture, upsell flows
• Define metrics, reporting, and ABM infrastructure
• Collaborate with product, growth, data, design, and engineering

Must-Have Requirements

• HubSpot
• Salesforce
• Lead scoring & funnel management
• ABM program experience
• Analytical/funnel metrics ownership
• Cross‑functional communication
• B2B lifecycle marketing
• Demand generation
• Marketing automation in high‑growth SaaS

Nice-to-Have Signals

• AI‑powered marketing workflow creation
• Marketing to developer or technical buyer personas
• Product‑led growth experience
• SQL or basic data querying
• AI‑enhanced marketing workflows
• Developer‑buyer persona marketing
• Product‑led growth motions

Work Setup

• Location: United Kingdom
• Work mode: REMOTE
• Remote scope: GLOBAL
• Remote countries: United Kingdom
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Relocation
• Notice period
• Coding test

What You'll Likely Work On

• Architect a parameterised lifecycle system that treats new verticals as configuration changes
• Design and launch onboarding, nurture, and upsell campaigns for Creator, Enterprise, and Developer segments
• Prototype integrations and ship logic while scoping engineering support
• Own channel‑wide lifecycle touchpoints with clear, measurable goals
• Build multilingual nurture flows that scale globally while preserving quality
• Create and manage robust A/B testing programs across the full funnel
• Define reporting frameworks, success metrics, and communicate insights
• Develop ABM infrastructure for account‑level nurture and retention
• Partner with design and engineering for light‑integration campaign deployments
• Establish governance for data hygiene, segmentation accuracy, and QA rigor

Good Fit If You Have

• Enjoys rapid experimentation and high‑velocity delivery
• Thrives on turning complex funnels into repeatable systems
• Comfortable collaborating with sales, RevOps, and product teams