Shopify Developer & Digital Marketing Builder

Ovii's Interpretation of the Role

We need a Shopify‑focused developer who also builds and runs the digital marketing engine that drives traffic and conversions. You will own the full loop—from clean, high‑performing storefront code to paid‑media, email/SMS, and analytics that turn visitors into revenue.

Role Snapshot

• Shopify storefront development
• Liquid & front‑end coding
• Core Web Vitals performance
• Paid media campaign execution
• Email/SMS automation
• Analytics integration (GA4, GTM)
• Conversion rate optimization
• Cross‑functional ownership

Must-Have Requirements

• Shopify Liquid
• HTML
• CSS
• JavaScript
• Paid advertising (Meta Ads, Google Ads)
• Email/SMS marketing
• GA4, GTM, pixel/conversion tracking
• Shopify development
• Digital marketing campaign execution

Nice-to-Have Signals

• Shopify Plus experience
• CRO tooling (VWO, Optimizely, Convert)
• Heatmap tools (Hotjar, Microsoft Clarity)
• Headless commerce (Hydrogen, Next.js, Storefront API)
• SEO tools (Ahrefs, SEMrush, Screaming Frog)
• Klaviyo/Postscript/Attentive certifications
• Git / version control
• Exposure to CRO tooling
• Exposure to headless commerce
• Shopify Plus
• Headless commerce
• CRO experimentation

Work Setup

• Location: Indore, India
• Work mode: ONSITE
• Employment type: Full-Time

What You'll Likely Work On

• Develop and customize Shopify themes, sections, and templates using Liquid, HTML, CSS, and JavaScript
• Optimize storefronts for Core Web Vitals, speed, and mobile‑first responsiveness
• Integrate third‑party services (payments, reviews, analytics) via Shopify APIs and apps
• Create, launch, and manage performance campaigns on Meta and Google platforms
• Set up and maintain email/SMS automation flows with Klaviyo, Mailchimp, or similar tools
• Configure GA4, GTM, and server‑side conversion tracking for each store
• Run CRO experiments (A/B tests) on product pages, checkout, and landing pages
• Partner with design and content teams for launches, sales events, and brand campaigns

Good Fit If You Have

• Passion for clean UI, fast page loads, and conversion‑focused UX
• Ownership mindset – from code to campaign performance
• Comfort communicating asynchronously across distributed teams
• Experience with D2C brands and growth‑focused marketing
• Familiarity with Shopify Plus or headless commerce is a plus