Senior Social Media Specialist

Ovii's Interpretation of the Role

Kong seeks a senior specialist to own and grow its social presence, crafting daily LinkedIn and X content, shaping brand voice, and driving short‑form video. The role partners with product marketing and leadership while experimenting constantly to boost audience equity.

Role Snapshot

• Own Kong’s social voice and channels
• Create daily LinkedIn & X posts
• Develop recurring formats & narratives
• Ghostwrite for executives
• Launch short‑form video strategy
• Collaborate with product marketing
• Analyze performance and iterate
• Enable employee social participation

Must-Have Requirements

• Social media content creation (LinkedIn, X/Twitter)
• Copywriting & storytelling
• End‑to‑end channel ownership (plan, produce, publish)
• Ability to write, shoot, and ship posts
• social media content creation

Nice-to-Have Signals

• Photography, videography, or basic design skills
• Influencer marketing familiarity
• Personal audience building experience
• photography/videography
• influencer marketing
• personal audience building

Work Setup

• Location: North Carolina, United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Education requirement
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Write daily LinkedIn and X posts for the brand and leadership
• Design recurring content formats, narratives, and points of view to build long‑term audience equity
• Translate product launches, customer stories, and internal insights into high‑performing social posts
• Ghostwrite threads, launch copy, and reactive commentary for senior leaders
• Kick‑start and iterate short‑form video initiatives
• Partner with Product Marketing to sharpen messaging and positioning
• Monitor competitors and continuously experiment with tone, visuals, and distribution
• Cultivate an internal culture where employees contribute to social conversations

Good Fit If You Have

• Passion for internet humor and timing
• Comfort learning a technical B2B product
• Experience building a personal audience
• Photography, videography, or design hobby
• Familiarity with influencer marketing