Senior Product Marketing Manager, Growth

Ovii's Interpretation of the Role

The Senior Product Marketing Manager, Growth will own post‑sale marketing for Outreach’s install base, turning product capabilities into customer‑focused value and adoption. This remote, full‑time role blends data‑driven insight, content creation, and cross‑functional program leadership within a B2B SaaS environment.

Role Snapshot

• Senior Product Marketing Manager
• Remote (US)
• Full‑Time
• B2B SaaS focus
• Post‑sale adoption
• Cross‑functional collaboration

Must-Have Requirements

• Product marketing
• Content creation
• Data analysis
• Cross‑functional program management
• Written communication
• Presentation skills
• product marketing
• customer marketing
• B2B SaaS
• Bachelor's degree or equivalent practical experience

Nice-to-Have Signals

• Post‑sale product marketing experience
• Familiarity with sales engagement or revenue intelligence platforms
• Exposure to product‑led growth or in‑app messaging programs
• Experience using AI tools for content creation
• post‑sale product marketing
• sales engagement platform familiarity
• product‑led growth motion

Work Setup

• Location: United States, United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range details beyond posted range
• Remote eligibility beyond United States

What You'll Likely Work On

• Define and execute install‑base marketing strategy, prioritizing underused features per customer segment
• Create adoption‑focused content such as in‑app messages and email campaigns to drive product usage
• Develop internal enablement assets (playbooks, battlecards) for Customer Success and Professional Services teams
• Track and analyze adoption metrics (feature activation, usage, time‑to‑adoption) and iterate programs based on insights
• Map onboarding journeys and produce targeted content for admins, reps, managers, and GTM leaders
• Identify expansion signals and partner with Growth Marketing to run churn‑reduction and renewal campaigns
• Collaborate with Customer Advocacy to secure reference customers and support monthly product launch motions
• Contribute to broader product marketing initiatives and team projects as assigned

Good Fit If You Have

• Enjoys turning technical product details into clear customer value narratives
• Thrives in a data‑centric environment, using analytics to guide decisions
• Comfortable coordinating across Product, Customer Success, Professional Services, and Marketing