Senior Performance Marketing Manager, Paid Social

Ovii's Interpretation of the Role

Harvey seeks a senior performance marketing manager to own and scale paid social campaigns that drive pipeline, revenue, and market awareness for its AI‑powered legal platform.

Role Snapshot

• Own end‑to‑end paid social strategy
• Scale campaigns across LinkedIn, Meta, and YouTube
• Develop audience targeting and lookalike models
• Manage multi‑million‑dollar media budget
• Run experiments on creative, messaging, and formats
• Partner with creative, content, and analytics teams

Must-Have Requirements

• Paid social campaign management
• LinkedIn, Meta, and YouTube advertising
• Audience targeting & lookalike modeling
• Performance analytics & attribution
• B2B SaaS experience
• Paid social program management
• B2B SaaS pipeline and revenue generation

Nice-to-Have Signals

• Managing seven‑figure annual media budgets
• CTV, Reddit, or programmatic media experience
• Marketing to legal or professional‑services audiences
• Seven‑figure budget management
• CTV/Reddit/programmatic media
• Legal/professional‑services audience experience

Work Setup

• Location: New York, United States
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation

What You'll Likely Work On

• Develop and execute full‑funnel paid social campaigns to generate awareness, engagement, pipeline, and revenue.
• Manage a significant media budget and optimize spend to meet aggressive pipeline targets.
• Design audience strategies using first‑party data, ABM, lookalike modeling, and platform‑native targeting.
• Run experiments on creative, messaging, landing pages, and emerging ad formats to uncover scalable growth.
• Collaborate with lifecycle, content, brand, design, and analytics teams to integrate paid social into holistic customer journeys.
• Establish testing frameworks, measurement standards, and reporting processes for campaign performance.

Good Fit If You Have

• Thrives in fast‑paced, high‑growth environments.
• Strong communication and stakeholder collaboration skills.
• Experience with emerging channels such as CTV, Reddit, or programmatic media is a plus.
• Background in legal or professional‑services audience marketing is advantageous.