Senior Performance Marketing Manager, Paid Social

Ovii's Interpretation of the Role

Senior Performance Marketing Manager leading paid social for a B2B SaaS legal‑tech platform. Owns strategy, execution, and optimization of LinkedIn, Meta, and YouTube campaigns to drive pipeline and revenue.

Role Snapshot

• Own paid social strategy & execution
• Scale campaigns across LinkedIn, Meta, YouTube
• Manage multi‑million‑dollar budgets
• Drive full‑funnel growth for enterprise buyers
• Experiment with audiences, creative, and formats
• Collaborate with creative, content, and analytics teams

Must-Have Requirements

• Paid social program management
• LinkedIn advertising
• Meta advertising
• YouTube advertising
• Audience strategy & targeting
• Performance analytics
• Paid social program management in B2B SaaS
• Enterprise‑buyer campaign execution

Nice-to-Have Signals

• Managing seven‑figure annual media budgets
• CTV, Reddit, programmatic media experience
• Marketing to legal or professional‑services audiences
• Seven‑figure budget management
• CTV/Reddit/programmatic media experience
• Legal/professional‑services audience marketing
• Legal professional services

Work Setup

• Location: San Francisco, United States
• Work mode: HYBRID
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation

What You'll Likely Work On

• Define and execute end‑to‑end paid social strategies across LinkedIn, Meta, and emerging platforms
• Build full‑funnel programs that generate awareness, engagement, pipeline, and revenue for enterprise audiences
• Develop audience strategies using first‑party data, ABM, lookalike models, and platform‑native targeting
• Design and run experiments on creative, messaging, audiences, and landing pages to uncover scalable growth
• Evaluate new ad formats and channels (e.g., CTV, Reddit) to expand reach and improve efficiency
• Establish testing frameworks and best‑practice guidelines for campaign performance
• Partner with lifecycle, content, brand, and design teams to integrate paid social into holistic customer journeys
• Work with Marketing Operations and Analytics to ensure accurate attribution, measurement, and reporting

Good Fit If You Have

• Thrives in fast‑paced, data‑driven environments
• Strong communicator comfortable collaborating across marketing, operations, and sales
• Experience targeting enterprise buyers with long sales cycles