Senior Marketing Operations Analyst - India

Ovii's Interpretation of the Role

The Senior Marketing Operations Analyst owns the end‑to‑end intake queue, turning marketer requests into accurate Marketo campaigns while ensuring data integrity with Salesforce. The role drives process improvements, automation ideas and compliance for high‑volume, detail‑intensive marketing execution.

Role Snapshot

• Own daily intake queue and request prioritization
• Execute and QA Marketo email programs
• Maintain data hygiene and Salesforce sync health
• Build audience segments and smart lists
• Identify and propose automation opportunities
• Document repeatable workflows and checklists
• Collaborate with a globally distributed GTM team
• Ensure compliance with GDPR and CAN‑SPAM

Must-Have Requirements

• Marketo
• Salesforce
• Email execution in Marketo
• Data hygiene & deduplication
• Audience segmentation & smart lists
• Process improvement instinct
• marketing operations
• revenue operations
• GTM systems

Nice-to-Have Signals

• HTML email editing
• Automation tools (Zapier, Clay, similar)
• Snowflake or similar data platforms
• Tableau or BI tools
• Lead scoring & attribution knowledge
• B2B SaaS background
• automation tools
• data platforms
• lead scoring
• B2B SaaS
• technical product environment

Work Setup

• Location: Bangalore, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Build, QA, and send Marketo email campaigns from intake requests, including template setup, token population and scheduling.
• Process list imports end‑to‑end: field normalization, deduplication, schema mapping and validation against Salesforce.
• Create and validate audience segments and smart lists for campaign targeting, flagging any coverage gaps.
• Maintain lead‑flow integrity, ensuring correct lifecycle stages, routing and Marketo‑SFDC sync health.
• Handle operational workflows such as suppression list updates, unsubscribe management and compliance record corrections.
• Spot recurring intake patterns and propose process improvements or automation before they become bottlenecks.
• Document execution steps and build repeatable checklists to sustain quality at scale.
• Stay current on marketing automation capabilities and GTM tooling, bringing vetted ideas back to the team.

Good Fit If You Have

• Experience editing HTML emails
• Hands‑on use of automation platforms like Zapier or Clay
• Familiarity with Snowflake or Tableau for data analysis
• Exposure to lead scoring models and attribution methodology
• Background in B2B SaaS or technical product environments