Senior Manager, Growth Marketing (Performance)

Ovii's Interpretation of the Role

Senior Manager, Growth Marketing (Performance) leads paid acquisition, conversion‑rate optimisation, and lifecycle programs to drive measurable, AI‑enabled growth for Sarvam’s developer platform. The role partners with product, sales, and analytics to turn spend into sign‑ups, usage, and revenue at scale.

Role Snapshot

• Own paid acquisition across search, social & display
• Drive PLG funnel conversion and activation
• Lead experimentation and data‑driven optimisation
• Define attribution, CAC, LTV and budget efficiency
• Apply AI tools to creative and targeting

Must-Have Requirements

• Paid acquisition (search, social, display)
• Budget management & attribution
• Experimentation design & analysis
• Analytics & instrumentation (metrics, CAC, LTV)
• Fluency with AI‑enabled creative and targeting tools
• growth marketing
• performance marketing
• PLG/self‑serve funnel ownership

Nice-to-Have Signals

• Conversion‑rate optimisation
• Lifecycle & retention tooling
• API/SDK paid conversion experience
• Founder‑led/early‑stage startup background
• Managing or mentoring performance/analytics contributors
• Familiarity with both self‑serve developer motion and enterprise sales motion
• API/SDK paid conversion
• conversion‑rate optimisation depth
• founder‑led early‑stage company experience
• self‑serve developer motion alongside enterprise sales motion

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

What You'll Likely Work On

• Own the end‑to‑end PLG funnel – from signup to paid conversion and team expansion
• Manage paid search, social and display campaigns, optimizing spend for quality sign‑ups and revenue
• Run continuous conversion‑rate optimisation experiments on landing pages, signup flows and paywalls
• Design onboarding and in‑product nudges that accelerate developer activation and revenue
• Maintain retention and expansion levers such as re‑engagement, retargeting and churn prediction
• Build attribution models, track CAC/payback/LTV and report spend efficiency
• Define key performance metrics, instrument product funnels and create dashboards
• Leverage modern AI tools to accelerate creative, targeting and analytics cycles

Good Fit If You Have

• Strong experimentation discipline and data‑driven decision making
• Comfort pulling and interpreting metrics like CAC, payback period and LTV
• Experience marketing to developers or technical buyers