Senior Influencer Marketing Manager

Ovii's Interpretation of the Role

The Senior Influencer Marketing Manager will shape and execute Axi’s global influencer and KOL strategy, driving customer acquisition and brand growth through performance‑focused campaigns.

Role Snapshot

• Lead global influencer & KOL strategy
• Build scalable, performance‑led influencer programmes
• Own budgets, forecasting and commercial negotiations
• Measure ROI and optimise campaigns with data
• Collaborate with brand, performance, social and regional teams
• Ensure compliance with regulatory and governance standards

Must-Have Requirements

• Influencer marketing strategy
• Budget management
• Commercial negotiations
• Performance measurement & analytics
• Stakeholder management
• influencer marketing
• creator partnerships
• KOL management
• affiliate marketing
• strategic partnerships
• must have appropriate rights and documentation for employment in Cyprus

Nice-to-Have Signals

• Experience in regulated, technology‑led, high‑growth international business
• regulated technology‑led high‑growth international business

Work Setup

• Location: Cyprus, Cyprus
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Eligibility Gates

• Work authorization: appropriate rights and documentation for employment in Cyprus
• Visa sponsorship: no

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Travel requirements
• Security clearance
• Notice period

What You'll Likely Work On

• Develop and own Axi’s global influencer and KOL strategy across priority markets
• Create market‑specific influencer plans aligned with acquisition, engagement and brand objectives
• Identify, evaluate and nurture relationships with high‑impact creators and thought leaders
• Negotiate fees, deliverables, performance incentives and content rights
• Manage influencer budgets, forecast spend and assess investment decisions
• Build measurement frameworks covering reach, traffic, acquisition, conversion and ROI
• Partner with Brand, Performance Marketing, Social, Content, Regional, Legal and Compliance teams
• Scale repeatable processes, governance and reporting to support global programme growth

Good Fit If You Have

• Proven track record of building multi‑market influencer programmes
• Strong commercial judgement and negotiation experience
• Ability to translate campaign data into actionable insights
• Comfortable influencing senior leadership and cross‑functional teams
• Experience in regulated, high‑growth financial services is a plus