Senior Influencer Marketing Manager

Ovii's Interpretation of the Role

The Senior Influencer Marketing Manager will shape and run Axi’s global influencer and KOL program, driving brand reach and customer acquisition. The role owns strategy, budgets, measurement, and cross‑functional execution across multiple markets.

Role Snapshot

• Lead global influencer & KOL strategy
• Own influencer marketing budgets & forecasts
• Design performance measurement frameworks
• Negotiate commercial partnership terms
• Collaborate with brand, performance & legal teams

Must-Have Requirements

• Influencer marketing strategy
• Creator/partner relationship management
• Commercial negotiation
• Budget management & forecasting
• Performance measurement & analytics
• Stakeholder management
• Knowledge of influencer platforms, social analytics, affiliate tools
• Influencer marketing
• Creator partnerships
• KOL management
• Affiliate marketing
• Strategic partnerships
• Large‑scale multi‑market programmes
• Must have appropriate rights and documentation for employment in Cyprus

Nice-to-Have Signals

• Experience in regulated, technology‑led, high‑growth international business
• Regulated technology‑led high‑growth international business

Work Setup

• Location: Singapore, Cyprus
• Work mode: ONSITE
• Employment type: Full-Time

Eligibility Gates

• Work authorization: Must have appropriate rights and documentation for employment in Cyprus
• Visa sponsorship: no

Application Requirements

• Assessment mentioned

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility

What You'll Likely Work On

• Define and execute a global influencer and KOL roadmap tailored to priority markets
• Build market‑specific plans that align with acquisition, engagement, brand and commercial goals
• Identify, evaluate and nurture relationships with high‑impact creators and thought leaders
• Lead fee negotiations, performance incentives, content rights and exclusivity agreements
• Manage influencer budgets, forecast spend and allocate investment for maximum ROI
• Create and maintain measurement dashboards covering reach, traffic, conversion and cost efficiency
• Optimize campaigns using data insights and scale successful partnerships across regions
• Partner with Brand, Performance Marketing, Social, Content, Regional, Legal and Compliance teams to ensure compliance and brand alignment

Good Fit If You Have

• Proven track record of scaling multi‑market influencer programmes
• Strong analytical mindset with ability to turn data into actionable decisions
• Comfortable operating in fast‑moving, regulated financial services environments