Senior Director, Product Marketing

Ovii's Interpretation of the Role

The Senior Director of Product Marketing leads G2's go‑to‑market strategy for its full product suite, partnering closely with product leadership and driving cross‑functional execution. This senior leader shapes messaging, launches, and adoption for core seller, advertising, and AI‑driven solutions while building a high‑performing product marketing team.

Role Snapshot

• Lead end‑to‑end GTM for full product portfolio
• Strategic partner to Product leadership
• Own positioning, messaging, and launch execution
• Drive cross‑functional alignment across Brand, Growth, and Sales
• Build and develop product marketing team

Must-Have Requirements

• Product marketing
• Go-to-market strategy
• Cross-functional leadership
• Storytelling & communication
• Data-driven decision making
• Director‑level leadership
• B2B SaaS

Nice-to-Have Signals

• Data products experience
• Digital advertising experience
• AI/Ecosystem solutions experience
• Mid‑market or growth‑stage SaaS
• Data products
• Digital advertising
• AI/Ecosystem solutions
• mid-market SaaS
• growth-stage SaaS

Work Setup

• Location: Remote (US)
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio

What You'll Likely Work On

• Define and execute GTM strategy for all G2 products, including launch planning and performance measurement
• Partner with Product leadership to embed market narrative early in the roadmap
• Create and maintain positioning and messaging frameworks across channels
• Lead product marketing for seller, advertising, and AI‑driven solutions
• Coordinate with Brand and Growth teams to amplify product stories
• Develop enablement content for sales and customer‑facing teams
• Recruit, mentor, and grow a product marketing team
• Set team operating rhythm and development plans

Good Fit If You Have

• Proven track record of owning multi‑product GTM in fast‑moving B2B SaaS
• Strong communicator who can translate complex capabilities into clear narratives
• Hands‑on executor who writes messaging houses and engages directly with product and sales