Senior Creative Strategist - Paid Social (Meta Ads)

Ovii's Interpretation of the Role

Senior Creative Strategist leading end‑to‑end Meta paid‑social campaigns. Owns concept, creative brief, launch, optimization and scaling to drive CPL, CPA and ROAS improvements. Works remotely on EST business hours for Kenyan‑based staffing & recruiting clients.

Role Snapshot

• Creative‑first paid‑social strategist
• End‑to‑end Meta campaign ownership
• High‑budget ad spend management
• Creative brief & UGC direction
• Data‑driven performance optimization

Must-Have Requirements

• Running high‑level Facebook and Instagram ad campaigns
• Managing $10K+/month ad spend (preferably $50K–$250K+)
• Creative strategy experience (ad concepts, briefs, UGC direction)
• Strong copywriting and hook‑writing ability
• Meta Ads Manager, Facebook Business Suite, Pixel tracking
• Managing $10K+/month ad spend
• Creative strategy and UGC direction

Nice-to-Have Signals

• AI‑assisted creative workflow using ChatGPT or Claude
• Experience with e‑commerce, SaaS, DTC brands
• Familiarity with lead‑generation funnels, info‑product campaigns
• AI‑assisted creative workflow
• E‑commerce / SaaS DTC brand experience

Work Setup

• Location: Kenya, Kenya
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Kenya
• Timezone: EST business hours
• Employment type: Full-Time
• Shift: EST business hours

Eligibility Gates

• Visa sponsorship: unknown

Application Requirements

• Portfolio required

Not Specified in JD

• Visa sponsorship
• Salary range
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Cover letter

What You'll Likely Work On

• Build, launch and scale Meta ad campaigns across multiple client accounts
• Develop original ad angles, hooks, messaging frameworks and creative briefs
• Direct UGC creators, script video concepts and guide visual production
• Monitor daily performance metrics (CPL, CPA, ROAS, CTR) and iterate creative assets
• Use performance data to refine messaging, offers and audience targeting
• Manage monthly ad budgets ranging from $10K to $250K+
• Collaborate with designers, editors and marketing leadership to align on revenue goals
• Drive a culture of rapid creative testing and data‑backed optimization

Good Fit If You Have

• Thrives at the intersection of performance marketing and storytelling
• Highly accountable for growth outcomes and campaign profitability
• Enjoys fast‑paced environments and rapid creative iteration