Senior Creative Strategist - Paid Social (Meta Ads)

Ovii's Interpretation of the Role

Lead end‑to‑end paid‑social campaigns on Meta platforms, shaping creative strategy, ad concepts, and performance optimization. Own budget responsibility, drive CPL/CPA/ROAS improvements, and collaborate with designers and video editors to scale high‑impact creatives.

Role Snapshot

• Own full campaign lifecycle from idea to scale
• Develop creative concepts, hooks, and messaging
• Manage $10K‑$250K+ monthly ad budgets
• Drive CPL, CPA, and ROAS performance
• Lead UGC strategy and production
• Collaborate with designers, editors, and internal teams
• Operate independently with strong ownership

Must-Have Requirements

• Meta Ads Manager
• Facebook Business Suite
• Meta Pixel conversion tracking
• Copywriting for hooks and CTAs
• Creative brief writing
• Facebook & Instagram ad campaign management
• Creative strategy development

Nice-to-Have Signals

• Experience handling multiple accounts (5+)
• Daily use of AI tools such as ChatGPT
• Familiarity with AI‑assisted creative workflows
• Managing multiple accounts (5+)
• AI‑assisted creative workflows

Work Setup

• Location: Pakistan
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Pakistan
• Timezone: EST
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: no

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Notice period
• Security clearance
• Coding test

What You'll Likely Work On

• Own and scale Facebook & Instagram ad campaigns across multiple accounts
• Develop original ad angles, hooks, and messaging frameworks
• Write high‑converting creative briefs for designers, video editors, and UGC creators
• Lead UGC strategy, including scripting, storytelling, and video direction
• Analyze daily performance data to identify and scale winning creatives
• Optimize audiences, offers, creatives, and messaging based on insights
• Collaborate with internal marketing teams to align campaigns with revenue goals
• Operate with full ownership over outcomes and performance metrics

Good Fit If You Have

• Enjoy fast‑paced, performance‑driven environments
• Strong analytical and creative mindset
• Experience handling multiple accounts (5+)
• Familiarity with AI tools for creative workflows
• Ability to articulate personal contribution to creative performance