Senior Associate, Email Marketing

Ovii's Interpretation of the Role

The Senior Associate will own B2B email campaigns that drive engagement and pipeline across the buyer journey. You’ll craft segmentation strategies, manage the email database, and partner with design, copy, and sales teams to deliver data‑driven communications.

Role Snapshot

• Own end‑to‑end B2B email programs
• Design audience segmentation and database strategy
• Execute multi‑stage campaigns (nurture, product, events)
• Collaborate with design, copy, sales enablement, and BDRs
• Analyze performance and report impact
• Leverage AI tools for content creation

Must-Have Requirements

• Email marketing platforms (Pardot, Marketo, HubSpot)
• Salesforce CRM
• Audience segmentation & database management
• Copywriting & editing
• Project management
• B2B email marketing

Nice-to-Have Signals

• HTML email coding
• AI tools for content creation
• Healthcare or digital‑health experience
• Healthcare or digital health

Work Setup

• Location: San Francisco, United States
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Create and maintain an email calendar, executing programs that reach multiple audience segments
• Build and launch emails for events, product launches, content marketing, and nurture streams
• Develop segmentation rules based on funnel stage, persona, and account type
• Maintain email database hygiene and enable scalable targeting
• Partner with designers, copywriters, sales enablement, sales leaders, and BDRs to bring campaigns to market
• Provide performance insights to creative and marketing teams
• Report on engagement, pipeline contribution, and overall demand‑generation results

Good Fit If You Have

• Enjoys cross‑functional collaboration
• Detail‑oriented and execution‑focused
• Comfortable using AI tools to boost workflow efficiency
• Healthcare or digital‑health background is a plus