Product Marketing Manager

Ovii's Interpretation of the Role

The Product Marketing Manager will shape go‑to‑market strategy for DBSync’s SaaS integration platform, driving lead generation, partner growth, and revenue. The role blends campaign execution, messaging, event representation, and cross‑functional collaboration with sales, product, and customer teams.

Role Snapshot

• Design and launch multi‑channel lead generation campaigns
• Build and nurture partner program relationships
• Represent the brand at industry events and field visits
• Craft product messaging and positioning for SaaS solutions
• Collaborate with sales, product, and customer success teams
• Analyze performance to optimize ROI and revenue growth

Must-Have Requirements

• SaaS product marketing
• Lead generation
• Partner relationship building
• Event representation
• Communication and presentation
• marketing
• Bachelor’s degree in Marketing, Business, or related field

Nice-to-Have Signals

• MBA
• Latin America market familiarity
• US CST shift availability
• partner program development

Work Setup

• Location: Colombia
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Colombia
• Timezone: U.S Shift (8:00 AM CST to 5:00 PM CST)
• Travel: Willingness to travel for events and partner visits
• Employment type: Full-Time
• Shift: U.S Shift (8:00 AM CST to 5:00 PM CST)

What You'll Likely Work On

• Develop and execute digital, social, and event‑driven lead generation campaigns
• Identify, recruit, and manage partners for the partner program
• Attend conferences, seminars, and partner sites to showcase the integration platform
• Create compelling messaging and positioning that highlights solution benefits
• Work closely with sales, product, and customer success to align go‑to‑market plans
• Track campaign metrics, report ROI, and refine tactics to boost revenue

Good Fit If You Have

• MBA or advanced business degree is a plus
• Experience in the Latin American technology market
• Comfort with US Central Time shift schedule
• Passion for technology and innovative product solutions