Product Marketing & GTM Lead

Ovii's Interpretation of the Role

The Go‑to‑Market Lead will own end‑to‑end launch strategy and execution for two B2B SaaS products, driving positioning, demand generation, and beta user acquisition. This remote, full‑time role reports directly to leadership and requires hands‑on execution in a fast‑moving startup environment.

Role Snapshot

• Own full GTM strategy and execution
• Drive beta user acquisition and outreach
• Craft positioning and messaging
• Build launch playbooks and systems
• Execute demand‑generation campaigns
• Collaborate directly with leadership
• Iterate quickly based on data and feedback

Must-Have Requirements

• Product marketing
• Demand generation
• Growth marketing
• GTM strategy
• Copywriting and messaging
• Outreach campaign execution
• Launch execution
• Building scalable systems and processes

Nice-to-Have Signals

• Early‑stage B2B SaaS startup experience
• Familiarity with product‑led growth
• Beta testing programs
• Founder‑led marketing
• CRM systems
• Marketing automation
• Landing page builders
• Email platforms
• Strong understanding of startup growth dynamics
• Product‑led growth

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Timezone: Overlap with U.S. business hours
• Employment type: Full-Time

Eligibility Gates

• Work authorization: Authorized to work in United States
• Visa sponsorship: no
• Background check: background verification

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Define and execute GTM plans for two SaaS products, including positioning, messaging, and distribution
• Identify, recruit, and engage beta users through creative outreach and relationship building
• Create and run launch assets such as landing pages, email sequences, and onboarding flows
• Support demand generation and early growth initiatives, tracking conversion and pipeline metrics
• Document launch processes, build repeatable playbooks, and continuously improve launch efficiency
• Coordinate with cross‑functional stakeholders and leadership to ensure successful product roll‑out

Good Fit If You Have

• Experience launching SaaS products in early‑stage B2B environments
• Familiarity with product‑led growth and beta testing programs
• Comfort wearing multiple hats and operating with high ownership