PPC Specialist

Ovii's Interpretation of the Role

We need a PPC Specialist to own and optimize paid‑media campaigns across Google Ads, Local Services Ads and Meta platforms, driving lead volume and cost efficiency for a fast‑growing home‑services client.

Role Snapshot

• Own paid‑media performance
• Manage Google Ads & LSA accounts
• Optimize landing pages
• Report key performance metrics
• Handle multi‑location budgets
• Collaborate on creative and audience targeting

Must-Have Requirements

• Google Ads (Search & LSA)
• Google Ads MCC management
• Unbounce or Instapage landing page platforms
• Managing large monthly advertising budgets
• Strong analytical and reporting abilities
• PPC management
• Google Ads & LSA handling
• Multi‑location account management

Nice-to-Have Signals

• Meta Ads (Facebook/Instagram)
• Home services industry experience
• Google Business Profile (GBP)
• Call tracking platforms (CallRail, CallTrackingMetrics)
• Basic HTML/CSS knowledge
• AI tools and marketing automation platforms
• Meta Ads management
• Home services sector familiarity
• Call‑tracking platform usage
• Home services

Work Setup

• Location: Jamaica, Jamaica
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Jamaica
• Timezone: U.S. Hours
• Employment type: Full-Time
• Shift: U.S. Hours

Not Specified in JD

• Salary range
• Visa sponsorship
• Education requirement

What You'll Likely Work On

• Manage and optimize Google Ads MCC and Local Services Ads campaigns across multiple U.S. markets
• Conduct keyword, search‑term and negative‑keyword analysis to improve lead quality
• Oversee campaign budgets, pacing, and performance metrics such as CPL, ROAS, and conversion rate
• Create, test, and refine Unbounce/Instapage landing pages through A/B experiments
• Produce weekly and monthly performance reports with actionable insights for leadership
• Develop and execute Meta Ads campaigns, audience segments, and creative testing (preferred)
• Leverage call‑tracking and AI‑driven tools to enhance attribution and automation (preferred)

Good Fit If You Have

• Proactive, highly accountable and comfortable managing multiple campaigns simultaneously
• Data‑driven problem‑solver who thrives in a fast‑growing environment
• Strong analytical mindset with a focus on measurable business results