PLG Growth Manager

Ovii's Interpretation of the Role

The PLG Growth Manager will own the end‑to‑end trial‑to‑paid funnel for Hevo, defining activation metrics, building lifecycle communications, and running experiments to drive predictable revenue. This cross‑functional role partners with product, growth, and sales teams to turn data insights into conversion‑focused actions.

Role Snapshot

• Own trial‑to‑paid conversion funnel
• Define activation milestones and metrics
• Design and run A/B experiments
• Create lifecycle email & in‑app messaging
• Produce technical collateral for data practitioners
• Collaborate with product, growth, and sales

Must-Have Requirements

• Product‑led growth (PLG) mechanics
• Behavioral analytics tools (Amplitude, Mixpanel, PostHog, Hotjar, FullStory)
• A/B testing with statistical methodology
• Lifecycle email/in‑app messaging execution
• Technical writing for data practitioners
• Product Marketing
• Growth
• PLG program ownership
• Must work onsite in Bangalore, India

Nice-to-Have Signals

• Familiarity with PLG tools (Appcues, Pendo, Customer.io, Braze, Arcade, Navattic, Storylane)
• Competitive displacement content creation
• Basic HTML/CSS
• Familiarity with PLG tooling
• Competitive displacement at trial stage

Work Setup

• Location: Bangalore, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Define trial success criteria, map the user journey, and build dashboards linking activation to ARR.
• Design, execute, and document conversion‑rate‑optimization experiments across onboarding flows and landing pages.
• Partner with design and product to create high‑intent landing pages and in‑product messaging.
• Synthesize trial‑stage user feedback into product road‑map insights and GTM collateral.
• Produce technical guides, competitive comparison assets, and proof‑of‑concept content for data practitioners.

Good Fit If You Have

• Enjoys turning behavioral data into actionable growth experiments.
• Thrives in a cross‑functional environment with product, sales, and engineering.
• Comfortable writing technical content for data engineers and scientists.