Performance Marketing Specialist

Ovii's Interpretation of the Role

We are looking for a data‑driven Performance Marketing Specialist to design, launch, and continuously optimize paid campaigns on Google, Meta, LinkedIn and other platforms. The role is fully remote, full‑time, and centers on measurable acquisition growth through testing, analytics, and cross‑functional collaboration.

Role Snapshot

• Develop & manage paid media campaigns
• Optimize ROI (ROAS, CPA, CPL)
• Analyze performance with GA & GTM
• Collaborate with creative, content, and sales teams
• Drive full‑funnel acquisition strategy
• Remote full‑time position

Must-Have Requirements

• Paid advertising campaign management
• Google Ads
• Meta Ads
• LinkedIn Ads
• PPC concepts and attribution
• Google Analytics
• Google Tag Manager
• Performance marketing

Nice-to-Have Signals

• Lead generation campaign experience
• E‑commerce campaign experience
• CRM & automation tools (HubSpot, Salesforce, Marketo)
• Google/Meta platform certifications
• Familiarity with CRM and automation tools
• Lead generation and e‑commerce campaigns
• SaaS/agency/high‑growth startup background

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Education requirement
• Certifications requirement
• Travel
• Security clearance

What You'll Likely Work On

• Create, launch, and scale performance‑driven campaigns across multiple paid channels
• Design ad creatives, messaging, audience segments and campaign structures
• Monitor daily performance, run A/B tests, and adjust bids, budgets, and placements to improve ROAS and lower CPA/CPL
• Track key metrics (CTR, CPC, CPA, CPL, ROAS) using Google Analytics, Tag Manager and dashboards
• Produce weekly/monthly performance reports with actionable insights for stakeholders
• Collaborate with design, content, sales and marketing teams to align messaging and improve conversion funnels
• Stay current on platform updates, algorithm changes and industry best practices

Good Fit If You Have

• Experience managing both lead‑generation and e‑commerce paid campaigns
• Google Ads or Meta Ads certification
• Familiarity with CRM/automation platforms such as HubSpot, Salesforce or Marketo