Performance Marketing Manager (Growth & Operations) - B.Tech

Ovii's Interpretation of the Role

Trackier seeks a Performance Marketing Manager to own paid acquisition, marketing operations, and growth partnership initiatives. The role drives full‑funnel campaigns, optimizes spend, and builds data‑driven reporting to fuel pipeline and revenue growth.

Role Snapshot

• Own multi‑channel paid acquisition
• Lead marketing operations (CRM, automation)
• Build attribution & reporting frameworks
• Drive ecosystem partnership growth
• Collaborate cross‑functionally with product, sales, and design

Must-Have Requirements

• Multi‑channel paid acquisition (Google, LinkedIn, Meta, YouTube)
• HubSpot CRM/automation
• Salesforce CRM
• Google Analytics 4
• Marketing attribution platforms
• Demand generation
• Funnel optimization
• Lead management
• Marketing analytics
• Conversion rate optimization
• Budget management
• Performance reporting
• Performance Marketing
• Growth Marketing
• Marketing Operations
• Bachelor's degree in Technology or Engineering

Nice-to-Have Signals

• AI‑powered marketing tools
• Product‑led SaaS experience
• Affiliate/partnership marketing
• Account‑based marketing (ABM)
• Revenue operations (RevOps)
• Product‑led SaaS
• Affiliate/partnership programs
• AI‑driven workflow implementation
• ABM
• RevOps
• SaaS
• B2B technology

Work Setup

• Location: Noida, India
• Work mode: ONSITE
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: no

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility

What You'll Likely Work On

• Plan, execute, and continuously optimize paid campaigns across major acquisition channels.
• Design full‑funnel marketing strategies aligned with pipeline and revenue targets.
• Create and maintain attribution models, dashboards, and reporting for leadership.
• Manage CRM and marketing automation workflows, ensuring data hygiene and lead scoring.
• Analyze campaign and funnel data to generate actionable growth insights.
• Introduce AI‑driven automation to accelerate reporting and campaign execution.
• Build and nurture relationships with partners, agencies, and affiliate networks.
• Coordinate joint webinars, co‑marketing initiatives, and other ecosystem growth programs.

Good Fit If You Have

• Familiarity with AI‑enabled marketing optimization tools.
• Experience in product‑led SaaS or high‑growth B2B tech companies.
• Background in affiliate, partnership, or ecosystem marketing.