Performance Marketer

Ovii's Interpretation of the Role

The Performance Marketer will design, launch, and optimize paid search, display, and social campaigns to drive traffic, generate leads, and accelerate pipeline velocity for WebEngage's B2B SaaS customers.

Role Snapshot

• Own end‑to‑end paid campaign execution
• Conduct keyword research and content gap analysis
• Measure ROI and KPI performance
• Run A/B tests and funnel optimization
• Collaborate with cross‑functional teams
• Focus on B2B SaaS lead generation

Must-Have Requirements

• Paid campaign execution across Google Search, Display, and social platforms
• Keyword research and content gap analysis
• Google Analytics, Google Search Console, Google Data Studio, SEMrush
• Data‑driven ROI and KPI measurement
• A/B testing and optimization
• performance marketing
• B2B SaaS

Nice-to-Have Signals

• Experience in B2B SaaS performance marketing
• Familiarity with Adroll

Work Setup

• Location: Mumbai, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Plan, launch, monitor, and continuously optimize paid search, display, and social media campaigns.
• Own keyword research, audience segmentation, and content gap analyses to inform ad copy and targeting.
• Track, report, and evaluate campaign performance against ROI and KPI targets.
• Provide actionable insights and recommendations to improve funnel efficiency.
• Design and execute A/B tests across creative, landing pages, and audience segments.
• Collaborate with product, sales, and analytics teams to align campaigns with business goals.

Good Fit If You Have

• Experience in performance marketing for B2B SaaS products.
• Strong data‑driven mindset with quick diagnostic skills.
• Familiarity with Google Search Console and related analytics tools.