Performance Director

Ovii's Interpretation of the Role

The Performance Director (Paid Media) will own paid‑media strategy, budget, and buying team for Valerie’s ecommerce portfolio, driving profitable growth through data‑driven experimentation and cross‑functional collaboration.

Role Snapshot

• Lead paid‑media strategy across multiple brands
• Own and optimize large media budgets
• Manage and coach a high‑performing buying team
• Partner with Creative, Analytics, Product, AI, Finance and Brand
• Scale acquisition through structured experimentation
• Deliver profitable ecommerce growth

Must-Have Requirements

• Performance marketing experience (8+ years)
• Leadership of paid‑media teams (4+ years)
• Managing large budgets across Meta, Google, TikTok, Amazon
• Deep knowledge of Google Ads (Search, Shopping, Performance Max, YouTube)
• TikTok Ads expertise
• Ecommerce growth metrics (ROAS, CAC, MER, LTV)
• Attribution, GA4, Google Tag Manager, Conversion API, server‑side tracking
• Scaling ecommerce/DTC brands via structured experimentation
• Leadership, communication and stakeholder management
• performance marketing
• paid media team leadership

Nice-to-Have Signals

• Scaling multiple ecommerce brands in international markets
• Amazon Ads or marketplace advertising
• Building experimentation frameworks across creative, landing pages, bidding and audience testing
• Familiarity with Looker Studio, automation workflows, AI‑driven optimisation
• Experience in founder‑led startups
• Creating playbooks and operating systems for cross‑team performance
• scaling multiple ecommerce brands
• international market expansion
• building experimentation frameworks
• DTC
• international markets

Work Setup

• Location: India, India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Application Requirements

• Assessment mentioned

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility details beyond India
• Education requirement
• Certifications
• Travel
• Security clearance
• Coding test

What You'll Likely Work On

• Define and execute paid‑media strategy across Meta, Google, TikTok, Amazon and emerging channels
• Manage and optimize large media budgets to achieve profitable growth
• Lead, coach, and build a high‑performing paid‑media buying team
• Collaborate with Creative, Analytics, Product, AI, Finance and Brand teams to create data‑driven acquisition systems
• Design and run structured experiments to surface winning ideas and scale them across brands
• Develop reporting, automation and AI‑driven optimisation frameworks to improve performance

Good Fit If You Have

• Thrives in fast‑moving, test‑and‑learn environments
• Balances strategic leadership with hands‑on campaign management
• Proactively identifies performance risks and drives solutions
• Communicates complex insights clearly to founders and leadership
• Enjoys building systems that scale across multiple ecommerce brands