Paid Ads Specialist

Ovii's Interpretation of the Role

We are looking for a Paid Ads Specialist to design, launch, and continuously optimize performance‑driven campaigns on Google, Meta, LinkedIn and other platforms. The role is fully remote (U.S. business hours) and centers on ROI, lead generation, and data‑driven decision making.

Role Snapshot

• Plan, launch and scale paid campaigns
• Own end‑to‑end funnel from strategy to reporting
• Optimize CPA, ROAS and overall ROI
• Collaborate with creative, content and analytics teams
• Work remotely during U.S. business hours
• Deliver actionable performance insights

Must-Have Requirements

• Google Ads
• Meta Ads (Facebook/Instagram)
• Google Analytics
• Google Tag Manager
• Strong understanding of PPC metrics, attribution models, and conversion tracking
• Analytical decision‑making
• Excellent communication, organization and project management
• Proven experience managing paid ad campaigns (Google Ads and Meta required)

Nice-to-Have Signals

• YouTube Ads
• TikTok Ads
• Automation tools, scripts and dynamic campaigns
• Landing page optimization
• Remarketing and multi‑touch attribution
• Experience with additional platforms such as YouTube, LinkedIn, TikTok

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Timezone: U.S. business hours
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Notice period
• Travel
• Shift requirement
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Create and execute paid‑media strategies aligned with business objectives
• Manage and scale campaigns across Google, Meta, LinkedIn and other channels
• Conduct audience, keyword and targeting research to inform ad sets
• Forecast budgets and performance targets with marketing leadership
• Design, test and refine ad creatives, copy and landing pages
• Monitor daily performance and optimize for CTR, CPC, CPA and ROAS
• Run structured A/B tests and leverage automation features
• Partner with content, design and analytics teams to ensure alignment
• Track, analyze and report campaign results on a weekly and monthly cadence
• Provide data‑driven recommendations to improve targeting, creative and spend

Good Fit If You Have

• Experience with YouTube, TikTok or other emerging ad platforms
• Familiarity with automation scripts and dynamic campaign setups
• Background in landing‑page optimization and funnel strategy