
Outbound Lead Generation Specialist
Pavago
Posted 2026-06-11
Sales & Marketing
Job Description
Ovii's Interpretation of the Role
We are seeking a proactive Outbound Lead Generation Specialist to design, execute, and optimize cold email campaigns that feed qualified prospects to our sales team. The role owns the full email workflow—from list building and copywriting to deliverability monitoring and lead qualification—while reporting on performance metrics.
Role Snapshot
- Design and launch multi‑step cold email sequences
- Research and build highly targeted prospect lists
- Manage domain warm‑up and inbox reputation
- Write persuasive email copy and subject lines
- Track, test, and optimize campaign performance
- Qualify inbound replies and update CRM records
- Collaborate with SDR and Account Executive teams
Must-Have Requirements
- Cold email outreach
- Prospect list building tools
- Email deliverability platforms
- Outbound copywriting
- Excel/Google Sheets
- CRM systems
- English written communication
- cold email outreach
- outbound lead generation
Nice-to-Have Signals
- Deliverability management at scale
- DNS setup basics (SPF, DKIM, DMARC)
- Outbound pipeline generation for B2B SaaS
- Collaboration with SDR/AE teams
- Outbound automation and CRM workflow familiarity
- deliverability at scale
- B2B SaaS pipeline generation
Work Setup
- Location: United States
- Work mode: REMOTE
- Remote scope: COUNTRY_RESTRICTED
- Remote countries: United States
- Timezone: U.S. client business hours
- Employment type: Full-Time
Application Requirements
- Assessment mentioned
Not Specified in JD
- Visa sponsorship
- Salary range
- Relocation
- Notice period
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Build and segment prospect lists using research tools
- Create and launch multi‑touch email sequences
- Monitor deliverability metrics and maintain inbox health
- A/B test subject lines, copy, and send times
- Analyze open, reply, and bounce rates to improve performance
- Route qualified replies to sales with proper context
- Maintain clean, up‑to‑date records in the CRM
Good Fit If You Have
- Analytical, data‑driven mindset
- Strong attention to detail and organized workflow
- Proactive communication with sales and SDR teams
- Comfortable iterating and testing messaging
- Familiarity with B2B SaaS outbound environments (preferred)
Skills
- Cold email outreach
- Prospect list building (Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase)
- Email deliverability tools (Instantly, Lemlist, Smartlead, Woodpecker)
- Outbound copywriting & messaging
- A/B testing & campaign optimization
- Excel / Google Sheets data management
- CRM platforms (HubSpot, Salesforce, Zoho)
- Compliance (CAN‑SPAM, GDPR, CCPA)
- Basic DNS setup (SPF, DKIM, DMARC)
Remote Eligibility
- United States