Offline Marketing Lead

Ovii's Interpretation of the Role

The Offline Marketing Lead will design, execute, and optimise on‑ground activation campaigns across high‑footfall locations in Delhi. The role owns venue scouting, logistics, vendor negotiation, lead capture, and performance reporting to drive qualified prospects for Stable Money’s investment products.

Role Snapshot

• Lead offline activation campaigns
• Manage venue and vendor relationships
• Capture and handover qualified leads
• Analyse event performance and ROI
• Coordinate on‑site logistics and creative assets

Must-Have Requirements

• offline marketing / field activation
• BTL / experiential marketing
• on‑ground negotiation
• vendor network management
• lead generation with structured data capture
• CRM tools proficiency
• spreadsheets and basic reporting
• offline marketing
• field activations
• BTL marketing
• experiential marketing

Work Setup

• Location: Delhi, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility

What You'll Likely Work On

• Plan and execute weekly offline activation events at apartments, tech parks, corporate campuses, fairs, and markets.
• Scout and build a pipeline of new venues while maintaining a database of contacts for rapid re‑activation.
• Negotiate entry permissions with resident welfare associations, facility managers, and event organisers.
• Manage a network of local vendors for printing, fabrication, and event supplies, and negotiate pricing to optimise budgets.
• Design engaging activity formats (lucky draws, quizzes, calculators) that attract foot traffic and spark conversations.
• Capture qualified leads with structured data, enter them into the CRM, and brief the inside‑sales team for conversion.
• Produce weekly activity reports, analyse performance data, and share insights to refine messaging and creative assets.

Good Fit If You Have

• Strong on‑ground negotiation skills with gatekeepers and facility managers.
• Established local vendor network for printing and event supplies.
• Proven experience capturing and handing over leads to sales teams.
• Ability to analyse event data and drive continuous improvement.