Offline Marketing Lead

Ovii's Interpretation of the Role

The Offline Marketing Lead drives on‑ground activation campaigns for Stable Money, planning events, securing venues, managing vendors, and converting foot traffic into qualified leads through structured CRM handover.

Role Snapshot

• Lead offline activation campaigns
• Negotiate venue access and permissions
• Manage local vendor network
• Capture and handover qualified leads
• Report performance and ROI
• Coordinate on‑site logistics

Must-Have Requirements

• offline marketing
• field activations
• BTL marketing
• experiential marketing
• vendor negotiation
• lead generation
• CRM usage
• performance reporting

Work Setup

• Location: Kolkata, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Travel requirement

What You'll Likely Work On

• Plan and execute weekly offline activation events at high‑footfall locations such as residential complexes, tech parks, and community fairs.
• Scout and build a pipeline of new venues while maintaining a database of contacts for rapid re‑activation.
• Negotiate entry permissions with RWAs, facility managers, HR teams, and event organisers to secure event access.
• Manage on‑ground logistics including stall setup, staffing, collateral, and technology requirements.
• Design engaging activity formats (e.g., lucky draws, investment calculators) to attract passersby and generate qualified leads.
• Capture lead data in a structured format and ensure timely CRM entry for the sales team.
• Maintain weekly activity reports, analyse performance metrics, and share insights to improve marketing messaging and ROI.
• Oversee a network of local vendors for printing, fabrication, and event supplies, and negotiate pricing to optimise budgets.

Good Fit If You Have

• 2–5 years of offline/field marketing or BTL activation experience.
• Proven ability to negotiate with gatekeepers and secure venue permissions.
• Established local vendor network for event supplies.
• Experience capturing structured lead data and handing it over to sales.
• Comfort using CRM tools and producing performance reports.