Job Description
Ovii's Interpretation of the Role
The Mobile Growth Manager will own and scale app acquisition across mobile channels, driving install, activation, and revenue growth through data‑driven experimentation and cross‑functional collaboration.
Role Snapshot
- Own end‑to‑end mobile acquisition strategy
- Drive install and revenue growth
- Cross‑functional collaboration with creative, product, and data teams
- Data‑driven experimentation and optimization
- Implement attribution frameworks and performance tracking
Must-Have Requirements
- Hands‑on experience managing mobile acquisition campaigns across platforms (Meta, TikTok, Apple Search Ads, Google App Campaigns)
- mobile acquisition campaign management
Nice-to-Have Signals
- Experience with emerging mobile ad platforms
- Familiarity with privacy updates and attribution constraints
- experience with attribution frameworks (SKAN, MMPs)
Work Setup
- Location: United States
- Work mode: REMOTE
- Remote scope: GLOBAL
- Remote countries: United States
- Employment type: Full-Time
Not Specified in JD
- Salary range
- Visa sponsorship
- Education requirement
- Certifications
- Travel
- Security clearance
- Coding test
- Portfolio
What You'll Likely Work On
- Develop and execute growth strategies across key mobile acquisition channels
- Plan, budget, launch, and optimize campaigns from concept to performance reporting
- Partner with creative teams to produce platform‑native ad assets
- Design experiments to improve install rates, activation, retention, and monetization
- Collaborate with product and lifecycle teams to refine onboarding and conversion flows
- Build attribution frameworks (SKAN, MMPs) to measure true campaign performance
- Analyze CPI, CAC, LTV, and retention metrics to guide optimization decisions
- Scale high‑performing channels while quickly cutting underperforming ones
Good Fit If You Have
- Thrives in fast‑paced, ambiguous environments
- Strong analytical rigor and performance‑focused mindset
- Effective communicator who translates metrics into business outcomes
Skills
- Mobile ad platform management (Meta, TikTok, Apple Search Ads, Google App Campaigns)
- Performance metric analysis (CPI, CAC, LTV, retention)
- Mobile attribution tools (SKAN, MMPs)
- A/B testing & experimentation
- Cross‑functional collaboration
- Budget allocation and optimization
- Data analysis and reporting
Remote Eligibility
- United States