Marketing Manager | B2B Growth | Salesforce & AI

Ovii's Interpretation of the Role

Pavago seeks a Marketing Manager to own and scale the full B2B marketing function for a managed‑IT services client. The role partners directly with the CEO to drive lead generation, brand awareness, and revenue‑focused campaigns while leveraging AI‑enabled tools. Full remote, high‑ownership position with budget authority and contractor hiring responsibilities.

Role Snapshot

• Own end‑to‑end B2B marketing strategy
• Drive lead generation and pipeline growth
• Lead content, LinkedIn, newsletter and webinar programs
• Manage Salesforce Pardot and Sales Engagement campaigns
• Hire and oversee external marketing contractors
• Leverage AI tools to accelerate campaign execution
• Report KPI performance to leadership

Must-Have Requirements

• Salesforce
• Salesforce Pardot (MCAE)
• Salesforce Sales Engagement
• LinkedIn
• Webflow
• Zoom
• Canva
• Google Search Console
• Google Business Profile
• AI tools (Claude, ChatGPT, Gemini)
• B2B marketing
• lead generation
• marketing function ownership

Nice-to-Have Signals

• Managed IT Services (MSP)
• Telecom Networking
• VARs / channel partners
• Reseller networks
• SEO experience
• Company rebrand projects
• Website redesign initiatives
• Scaling marketing for $5M–$50M ARR
• Managed IT Services
• Telecom

Work Setup

• Location: Philippines
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Philippines
• Timezone: U.S. Business Hours
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Education requirement

What You'll Likely Work On

• Define and execute the overall B2B marketing roadmap, aligning initiatives with revenue targets
• Analyze performance across LinkedIn, Salesforce Pardot, Google Search Console, and webinars to optimize spend and messaging
• Produce weekly LinkedIn posts, a monthly newsletter for ~12k subscribers, and a regular blog/content calendar
• Plan, promote, and run webinars every 6–8 weeks, then repurpose recordings into blogs and social assets
• Manage Salesforce Pardot campaigns, email nurture sequences, and quarterly sales‑engagement cadences
• Maintain and improve the corporate website (Webflow) and Google Business Profile for local SEO
• Hire, coordinate, and quality‑check external specialists such as designers, developers, SEO experts, and copywriters
• Build scalable marketing processes and embed AI tools to increase efficiency and ROI

Good Fit If You Have

• Thrives in a high‑ownership, autonomous environment
• Strong analytical, data‑driven decision maker
• Excellent communicator and collaborator with senior leadership
• Comfortable using AI tools daily to accelerate marketing work