Marketing Lead

Ovii's Interpretation of the Role

We need a senior Marketing Lead to own Kapture CX’s end‑to‑end B2B SaaS marketing strategy, drive enterprise demand, and elevate the brand across global markets. The role blends strategic planning with hands‑on execution, partnering with sales, product, growth and leadership to deliver pipeline, revenue and brand leadership.

Role Snapshot

• Lead integrated B2B SaaS marketing strategy
• Own enterprise demand‑generation funnel
• Shape product positioning and go‑to‑market
• Design and run high‑impact enterprise events
• Strengthen brand, PR and analyst relations
• Mentor cross‑functional marketing teams
• Manage marketing budget, forecasting and analytics

Must-Have Requirements

• Demand Generation
• Product Marketing
• Brand Marketing
• Enterprise Event Management
• Marketing Analytics
• Team Leadership
• Stakeholder Management
• B2B SaaS Marketing
• B2B Enterprise Marketing
• SaaS
• AI
• CX

Nice-to-Have Signals

• Experience in high‑growth B2B SaaS organisations
• Exposure to AI‑powered products
• MBA
• high‑growth B2B SaaS
• AI‑powered products
• High‑growth B2B SaaS

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Define and execute an integrated marketing strategy for India and global markets aligned with revenue goals
• Build and optimise demand‑generation programs, measuring pipeline, CAC, CPL and ROI
• Develop product positioning, messaging, sales enablement assets and competitive intelligence
• Conceptualise, plan and deliver enterprise events, CX summits, webinars and conferences
• Elevate brand perception through thought leadership, PR, analyst relations and executive branding
• Lead, mentor and grow cross‑functional demand‑gen, product‑marketing and design teams
• Own marketing budgets, forecasting, reporting and dashboard creation to track impact

Good Fit If You Have

• Experience in high‑growth B2B SaaS organisations
• Exposure to AI‑powered enterprise software
• MBA or equivalent business education is a plus
• Track record of scaling enterprise marketing programs globally