Marketing Director

Ovii's Interpretation of the Role

Portcast seeks a Marketing Director to own end‑to‑end B2B SaaS marketing strategy, drive product launches, and lead a lean team. The role blends strategic planning with hands‑on execution in a remote‑first logistics tech startup.

Role Snapshot

• Own full‑cycle marketing strategy
• Lead product marketing and positioning
• Drive event and GTM execution
• Mentor a lean team of two marketers
• Collaborate cross‑functionally with product, sales, and CS
• Own inbound pipeline and data‑driven decisions

Must-Have Requirements

• Product marketing
• Enterprise B2B SaaS marketing
• Marketing leadership
• Bachelor's or Master's in Marketing, Business, or related field

Nice-to-Have Signals

• AI‑enabled marketing tools
• Logistics domain knowledge
• Performance marketing metrics understanding
• Logistics or supply‑chain domain experience

Work Setup

• Location: Bangalore, India
• Work mode: REMOTE
• Remote scope: GLOBAL
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility details
• Compensation specifics

What You'll Likely Work On

• Define and execute a quarterly marketing plan aligned with company, sales, and product goals
• Own product positioning, messaging, launch plans, and sales enablement assets
• Shape event strategy, select venues, and ensure measurable business impact from each event
• Lead and develop a Growth Marketing Manager and a Content Marketing Manager
• Measure pipeline, CAC, CPL, LTV and reallocate spend based on data‑driven insights
• Partner with product, sales, and customer success to identify launch opportunities and market education needs

Good Fit If You Have

• Curiosity about logistics and supply‑chain domains
• Comfort experimenting with AI tools in marketing workflows
• Thrives in fast‑moving, resource‑constrained startup environments