Marketing Automations Manager

Ovii's Interpretation of the Role

Weave seeks a Marketing Automation Manager to own and scale the Salesforce Marketing Cloud platform, align it with Salesforce CRM, and drive lead‑lifecycle and data‑segmentation processes that fuel pipeline growth.

Role Snapshot

• Lead SFMC architecture & administration
• Own lead lifecycle & scoring
• Integrate Marketing Cloud with Salesforce CRM
• Drive database segmentation & health
• Train team on marketing automation tools
• Collaborate cross‑functionally with demand generation and sales ops

Must-Have Requirements

• Salesforce Marketing Cloud
• Salesforce CRM
• SQL
• HTML/CSS
• Lead management
• Data segmentation
• Marketing Operations
• Enterprise‑grade marketing technology stack management
• Background check must be passed
• Must be remote in Mexico

Nice-to-Have Signals

• SFMC certification
• Salesforce Cloud Next / Data 360
• Team training and enablement
• Salesforce Cloud Next / Data 360 experience
• Salesforce Marketing Cloud certification

Work Setup

• Location: Mexico
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Mexico
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown
• Background check: contingent upon successful completion of a background check

Not Specified in JD

• Salary range
• Visa sponsorship
• Equity
• Bonus
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Architect, configure, and administer Salesforce Marketing Cloud, including Automation Studio and Journey Builder
• Maintain seamless data flow between Marketing Cloud and Salesforce CRM for accurate lead routing and campaign attribution
• Design, implement, and optimize lead scoring models, lifecycle stages, and automated routing to sales
• Create and manage robust database segmentation strategies for personalized outreach to prospects and healthcare providers
• Monitor system performance and data integrity, delivering clear reporting for leadership visibility
• Partner with demand‑generation, sales‑operations, and data teams to align technical workflows with product launches and business goals
• Educate and enable internal marketers to build journeys and email campaigns within SFMC

Good Fit If You Have

• Enjoys teaching technical tools to non‑technical teammates
• Proactive problem‑solver with a passion for building clean, scalable processes
• Hands‑on experience with Salesforce Cloud Next and Data 360 is a plus