Marketing Automation Specialist

Ovii's Interpretation of the Role

Pavago seeks a Marketing Automation Specialist to design, build and optimise AI‑powered lead‑generation funnels. The role blends content repurposing, automation platforms and paid‑social campaigns to turn raw assets into qualified prospects. It is a remote, full‑time position working US EST business hours.

Role Snapshot

• Remote, full‑time
• Lead‑generation funnel builder
• AI‑content creation & repurposing
• Automation platform specialist
• Paid‑social campaign execution

Must-Have Requirements

• GoHighLevel
• ManyChat
• ChatGPT
• HeyGen
• Zapier / Make / n8n
• CapCut / Descript
• Facebook & Instagram Ads
• Hands‑on experience with GoHighLevel funnel building and CRM workflows
• Strong ManyChat experience for Instagram DM automation
• Daily use of AI tools such as ChatGPT and HeyGen
• Experience creating short‑form video content

Nice-to-Have Signals

• Experience supporting founders, coaches, or online businesses
• Paid social campaign experience
• Understanding of AI workflow optimisation and prompt engineering
• Supporting founders, coaches, or online businesses
• Paid social campaign execution
• Understanding AI workflow optimisation

Work Setup

• Location: Pakistan, Pakistan
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Pakistan
• Timezone: U.S. EST business hours
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Notice period
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Design, build and optimise lead‑capture funnels and CRM pipelines
• Create and schedule short‑form video assets for LinkedIn, Instagram and email
• Develop Instagram DM automation flows using ManyChat
• Automate repetitive marketing workflows with Zapier/Make/n8n
• Launch and monitor Facebook and Instagram lead‑generation ads
• Continuously test funnel conversion rates and improve automation performance
• Identify manual processes and implement automation to boost efficiency
• Maintain consistent branding, messaging and tracking across all channels

Good Fit If You Have

• Enjoys turning content into measurable leads
• Thrives in fast‑paced, execution‑focused environments
• Balances creativity with performance‑driven optimisation