Marketing Automation Specialist

Ovii's Interpretation of the Role

We are looking for a Marketing Automation Specialist to design, build, and optimize automated email workflows and lead‑scoring systems that drive pipeline and revenue. The role is remote, works US business hours, and requires hands‑on experience with HubSpot, Marketo, Pardot or similar platforms.

Role Snapshot

• Remote, US‑hour schedule
• Full‑time individual contributor
• 2+ years marketing automation experience
• Hands‑on workflow and lead‑scoring execution
• Cross‑functional collaboration with sales

Must-Have Requirements

• Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign, etc.)
• Workflow creation
• Lead scoring
• Email campaign execution
• Excel / Google Sheets for segmentation and reporting
• Understanding of email compliance and data privacy
• marketing automation platform experience
• workflow creation
• lead scoring
• email campaign execution

Nice-to-Have Signals

• HubSpot / Marketo / Pardot certifications
• Multi‑touch attribution experience
• Background in SaaS, e‑commerce, or B2B marketing
• Integration experience (Zapier, APIs)
• Power BI / Tableau
• certifications in HubSpot/Marketo/Pardot
• multi‑touch attribution
• SaaS/e‑commerce/B2B marketing background
• integration experience
• HubSpot certification
• Marketo certification
• Pardot certification

Work Setup

• Location: Pakistan, Pakistan
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Pakistan
• Timezone: U.S. business hours
• Employment type: Full-Time
• Shift: U.S. business hours

Eligibility Gates

• Background check: background verification

Application Requirements

• Assessment mentioned

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility beyond Pakistan
• Education requirement
• Certifications required

What You'll Likely Work On

• Build and manage end‑to‑end automation workflows, nurture sequences, and drip campaigns
• Design, implement, and maintain lead‑scoring models and segmentation rules
• Create, test, and optimize email campaigns, including A/B testing of subject lines, copy, and send times
• Synchronize automation platforms with CRM systems to ensure accurate lead routing and fast sales handoffs
• Maintain clean, segmented databases and enforce email‑compliance standards
• Track campaign performance, revenue attribution, and build dashboards for reporting
• Continuously monitor, troubleshoot, and improve workflow performance and ROI

Good Fit If You Have

• Data‑driven mindset with focus on measurable results
• Highly organized, detail‑oriented, and proactive problem‑solver
• Enjoys cross‑functional collaboration with marketing and sales teams