Marketing Analytics Lead
OnePay
Posted 2026-07-14
USD 200,000 - USD 230,000 per year
Sales & Marketing
Job Description
Ovii's Interpretation of the Role
The Marketing Analytics Lead owns end‑to‑end measurement of paid‑media performance and lifecycle journeys, driving CAC, LTV and channel efficiency. You will build and scale an AI‑augmented analytics team while partnering with ML, Growth and Product Marketing to turn data into growth‑focused insights.
Role Snapshot
- Lead AI‑augmented marketing analytics team
- Own full‑funnel measurement across paid media
- Drive CAC/LTV optimization and channel efficiency
- Partner with ML, Growth and Product Marketing
- Manage martech and data vendor ecosystem
- Mentor and grow analytics talent
Must-Have Requirements
- SQL
- Attribution modeling / marketing measurement
- Paid media analytics
- Experiment design & A/B testing
- Cross‑functional collaboration
- People leadership
- marketing analytics
- people leadership
- Bachelor’s degree in quantitative or business field (Finance, Economics, Statistics, Analytics, or similar)
Nice-to-Have Signals
- Fintech / lending / regulated‑industry experience
- CRM/lifecycle analytics
- Martech/CDP platform evaluation
- fintech / regulated industry
- Advanced degree a plus
- Fintech
- Lending
- Regulated industry
Work Setup
- Location: United States
- Work mode: REMOTE
- Remote scope: COUNTRY_RESTRICTED
- Remote countries: United States
- Employment type: Full-Time
Not Specified in JD
- Visa sponsorship
- Relocation
- Notice period
- Travel
- Security clearance
- Coding test
- Portfolio
- Cover letter
What You'll Likely Work On
- Own full‑funnel marketing analytics from paid acquisition through lifecycle, collaborating with Analytics/ML, Growth and Product Marketing leadership
- Lead and scale a small AI‑augmented analytics team, using automation tools to accelerate reporting and free analysts for strategic work
- Run a test‑and‑learn agenda, turning experiment results into clear business recommendations
- Partner with the ML team to evolve multi‑touch attribution, MMM and incrementality frameworks
- Manage martech and data‑vendor relationships, evaluating new tools and data sources to continuously improve the analytics stack
Good Fit If You Have
- Fintech, lending or regulated‑industry background
- Experience with CRM or lifecycle marketing analytics
- Familiarity with martech/CDP platforms and vendor evaluation
Skills
- Marketing measurement (MMM, MTA, incrementality)
- SQL & modern data warehouses
- Paid media analytics (SEM, Paid Social, Affiliates, App)
- A/B test design & interpretation
- Attribution modeling
- Cross‑functional collaboration
- People leadership & team management
- AI‑driven reporting automation
- CRM/lifecycle analytics (email, in‑app, push) – preferred
- Fintech / regulated‑industry experience – preferred
Remote Eligibility
- USA
- United States