Manager, Integrated Marketing

Ovii's Interpretation of the Role

The Integrated Marketing Manager leads end‑to‑end campaigns, mentors a high‑performing marketing team, and drives AI‑enabled acquisition, retention, and revenue growth within the HighLevel platform.

Role Snapshot

• Lead integrated marketing campaigns
• Manage and mentor a marketing team
• Own AI‑driven marketing operations
• Optimize funnels, automation, and lifecycle programs
• Collaborate across product, creative, and growth
• Drive acquisition, retention, and revenue outcomes

Must-Have Requirements

• Integrated campaign management
• People management
• HighLevel platform expertise
• AI‑enabled marketing operations
• Funnel and automation building
• Data‑driven performance optimization
• integrated marketing
• lifecycle marketing
• campaign management
• marketing operations
• people management
• Bachelor’s degree in Marketing, Business, Communications, or related field

Nice-to-Have Signals

• Agency or SaaS experience
• Direct‑response marketing knowledge
• Experience with AI‑assisted marketing tools
• Marketing analytics tools familiarity
• Webinar and paid‑media execution exposure
• agency or high‑growth SaaS environment
• direct‑response performance marketing
• AI‑enabled marketing tools
• Agency
• High‑growth SaaS

Work Setup

• Location: Dallas, United States
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio

What You'll Likely Work On

• Design, launch, and oversee integrated campaigns across acquisition, lifecycle, and retention
• Build, lead, and mentor a high‑performing integrated marketing team while staying hands‑on
• Create and align messaging, offers, creative assets, and customer journeys across channels
• Partner with the Sr. Director to co‑lead launches, promotions, and recurring programs
• Develop and optimize HighLevel workflows, automations, funnels, and nurture systems
• Leverage AI tools to improve personalization, targeting, reporting, and operational scalability
• Analyze campaign performance, run A/B tests, and iterate based on data‑driven insights
• Coordinate with creative, growth, product, and technical teams to ensure timely, on‑brand execution

Good Fit If You Have

• Experience in agency or high‑growth SaaS environments
• Familiarity with direct‑response or performance‑marketing concepts
• Exposure to AI‑enabled marketing tools and automation platforms