Lead Product Manager, Growth

Ovii's Interpretation of the Role

Lead Product Manager, Growth at Tilt drives product‑led growth for the consumer app, owning the full funnel from acquisition to cross‑product adoption. The role defines growth theses, builds routing frameworks, runs experiments, and partners across product lines to boost activation, retention, and monetization.

Role Snapshot

• Lead Product Manager – Growth
• Remote (US)
• Full‑time
• Consumer‑focused product
• End‑to‑end growth ownership
• Cross‑functional influence

Must-Have Requirements

• Consumer growth experience
• User empathy (essential)
• Hands‑on A/B testing
• Strong analytics
• Direct‑to‑consumer product experience
• consumer growth
• direct-to-consumer product

Nice-to-Have Signals

• Subscription experience
• Cross‑functional partnership
• subscription business

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Travel requirement

What You'll Likely Work On

• Define the growth thesis identifying activation, conversion, retention, and cross‑product adoption opportunities.
• Build and prioritize frameworks that route users toward graduation and highest enterprise value.
• Design the app’s information architecture and navigation to guide users to the right experience.
• Own an experiment roadmap: design tests, set hypotheses, run A/B experiments, and interpret results.
• Manage the end‑to‑end funnel from first touch through repeat engagement and cross‑product adoption.
• Align heads of product areas on shared growth frameworks and priorities.
• Partner with credit and product leaders to shape pricing, share‑of‑wallet, and portfolio returns.
• Develop the product‑pipeline thesis and identify new growth loops beyond obvious referrals.

Good Fit If You Have

• Proven consumer growth impact in fast‑moving environments.
• Experience with subscription‑based products (plus).
• Strong communication and ability to influence senior stakeholders.
• Comfort defending decisions under pressure with data‑driven reasoning.