Lead - Digital Marketing

Ovii's Interpretation of the Role

Lead the performance marketing function for a fast‑growing AI startup, driving demand generation and ABM campaigns that convert enterprise supply‑chain and finance buyers into pipeline. Own channel strategy, budget, experimentation, and attribution while collaborating closely with sales, product, and engineering.

Role Snapshot

• Lead performance marketing function
• Own full‑funnel demand generation
• Design and run ABM programs
• Build attribution and pipeline metrics
• Manage paid media budget
• Collaborate with sales, product, and engineering

Must-Have Requirements

• Paid social advertising
• Paid search advertising
• ABM platforms
• Marketing automation platforms
• Analytics/attribution tooling
• Growth or performance marketing
• B2B/enterprise SaaS demand generation

Nice-to-Have Signals

• Marketing to procurement, supply chain, finance buyers

Work Setup

• Location: India, India
• Work mode: REMOTE
• Remote scope: GLOBAL
• Remote countries: India, United States
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility details
• Education requirement
• Certifications

What You'll Likely Work On

• Plan, launch, and optimize paid campaigns across LinkedIn, Google, industry publications, and ABM platforms targeting supply‑chain, procurement, and finance decision‑makers.
• Design and execute account‑based marketing programs for named enterprise accounts and priority verticals.
• Create dashboards that tie spend to MQLs, SQLs, pipeline, and revenue; own CAC, ROAS, and payback period metrics.
• Run continuous test‑and‑learn experiments on ad creative, landing pages, offers, and audience segments.
• Partner with design and content teams to improve website and landing‑page conversion for enterprise buyers.
• Support pipeline generation around conferences and field events with targeted pre‑ and post‑event campaigns.
• Stand up and maintain the martech stack (CRM, marketing automation, attribution tools) as the team scales.
• Manage and forecast the paid‑media budget, reporting efficiency and ROI to leadership.

Good Fit If You Have

• Thrives in a fast‑moving early‑stage startup environment.
• Strong quantitative mindset; comfortable with CAC, LTV, and funnel metrics.
• Excellent written communication to translate technical AI products for enterprise audiences.