Lead Copywriter

Ovii's Interpretation of the Role

Lead the copy strategy for G2’s brand, shaping messaging across the funnel and ensuring consistent tone across all marketing channels. Partner with designers, developers, and marketers to translate customer insights into compelling copy that drives awareness and conversion.

Role Snapshot

• Own brand voice and tone guides
• Develop copy for every funnel stage
• Architect messaging themes for campaigns
• Collaborate with design, product, and marketing teams
• Lead copy discussions in creative briefs
• Mentor and set copy standards across the organization

Must-Have Requirements

• Copywriting
• Brand messaging
• B2B SaaS product knowledge
• Funnel copy (TOFU‑LOFU)
• Channel‑specific copywriting
• Storytelling
• Negotiation with design & marketing teams
• Copy process development
• B2B SaaS

Nice-to-Have Signals

• Presentation & pitching
• Visual copy envisioning
• Google Docs
• Presentation and pitching

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Create and maintain copywriting and tone guides for the brand.
• Write and refine copy across the entire funnel, from awareness to conversion.
• Evolve brand tone and tactical copy strategies to keep messaging modern and relevant.
• Define and own the copy creation process, providing direction to media, design, and animation teams.
• Identify copy and tone opportunities across marketing channels and build briefs to address them.
• Partner with brand strategists to craft fresh copy and strengthen brand frameworks.
• Architect messaging themes for brand and campaign initiatives and present the strategy to stakeholders.
• Lead copy conversations in creative briefs, advocate for the best work, and adjust scope as needed.

Good Fit If You Have

• Strong presentation and pitching abilities.
• Ability to visualize copy in motion and static placements.
• Proficiency with writing tools such as Google Docs.