Inbound Marketing Manager

Ovii's Interpretation of the Role

The Inbound Marketing Manager will own LinkedIn‑centric content creation and inbound funnel building to generate qualified B2B pipeline. You’ll translate audience engagement into conversations, nurture leads, and partner with the founder to improve conversion. Success is measured by qualified inbound leads, pipeline contribution, and content performance.

Role Snapshot

• Drive LinkedIn content strategy
• Generate qualified B2B leads
• Build repeatable inbound funnels
• Nurture prospects through conversations
• Analyze and optimize content performance
• Collaborate directly with founder

Must-Have Requirements

• Inbound marketing
• Content‑led lead generation
• Organic B2B growth
• LinkedIn content creation and management
• Copywriting and messaging
• Understanding of B2B sales cycles

Nice-to-Have Signals

• Personal brand growth on LinkedIn
• LinkedIn analytics familiarity
• CRM systems experience
• Content performance tracking
• AI tools usage (ChatGPT, Claude)
• B2B agency/SaaS experience
• AI tools usage

Work Setup

• Location: Kenya, Kenya
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Kenya
• Timezone: U.S. Business Hours
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Education requirement
• Certifications

What You'll Likely Work On

• Create and schedule high‑performing LinkedIn posts, carousels, and hooks
• Develop content angles that attract founders and decision‑makers in high‑intent B2B buyers
• Test and iterate content based on reach, engagement, and pipeline impact metrics
• Engage prospects via comments, DMs, and thoughtful follow‑ups to qualify inbound opportunities
• Build and refine simple inbound funnels (Content → Engagement → Conversation → Call)
• Collaborate with the founder on messaging, audience behavior, and pipeline quality

Good Fit If You Have

• Personal brand growth experience on LinkedIn
• Background in B2B agencies, SaaS, or consulting firms
• Comfort using AI tools (e.g., ChatGPT, Claude) for content ideation and optimization