Inbound Marketing Manager

Ovii's Interpretation of the Role

The Inbound Marketing Manager will own a LinkedIn‑centric demand generation engine, turning content engagement into qualified B2B pipeline. You’ll craft high‑performing posts, nurture conversations, and collaborate with the founder to continuously improve conversion.

Role Snapshot

• Remote, full‑time
• B2B inbound demand generation
• LinkedIn content strategy
• Lead‑pipeline ownership
• Collaboration with founder

Must-Have Requirements

• Content‑led B2B lead generation
• LinkedIn content strategy
• Copywriting and messaging
• Understanding of B2B sales cycles
• Communication and relationship‑building
• content‑led B2B lead generation

Nice-to-Have Signals

• Experience growing founder‑led brands
• Familiarity with LinkedIn analytics
• Creating lead magnets and nurture flows
• Demand‑generation knowledge
• CRM systems familiarity
• founder‑led brand growth
• LinkedIn analytics

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Timezone: U.S. Business Hours
• Employment type: Full-Time
• Shift: U.S. Business Hours

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Equity
• Bonus
• Travel requirement
• Coding test

What You'll Likely Work On

• Create and publish LinkedIn posts, carousels, and thought‑leadership pieces that attract high‑intent prospects
• Identify content angles, test variations, and optimize based on engagement metrics
• Turn likes, comments, and inbound messages into qualified conversations and pipeline opportunities
• Qualify inbound prospects, nurture them with follow‑ups, and move them toward booked calls
• Build simple inbound funnels (content → engagement → conversation → call) and improve conversion rates
• Develop messaging frameworks aligned with the buyer journey and share audience insights with the founder
• Collaborate on positioning, offer refinement, and overall inbound growth strategy

Good Fit If You Have

• Proven ability to generate inbound leads or booked meetings via LinkedIn content
• Systems‑thinking mindset for funnels and conversion flows
• Self‑directed, proactive execution style