Inbound Marketer

Ovii's Interpretation of the Role

Pavago seeks an Inbound Marketer to design and execute SEO‑driven content programs that generate qualified pipeline. The role blends strategic planning with hands‑on creation, distribution, and performance optimization of inbound assets. Success is measured by organic traffic growth, lead‑magnet conversions, and overall inbound contribution to revenue.

Role Snapshot

• Inbound content creation
• SEO strategy & optimization
• Lead‑magnet development
• Content distribution across social channels
• Performance analytics & reporting

Must-Have Requirements

• Inbound marketing
• Content marketing
• SEO
• Google Search Console
• GA4
• SEMrush or Ahrefs
• Excellent written English
• Content creation

Nice-to-Have Signals

• Agency or B2B marketing experience
• Lead magnet creation
• LinkedIn/social distribution
• AI‑search optimization
• Website conversion rate improvement
• Agency or B2B marketing
• Lead magnet development
• Social content distribution

Work Setup

• Location: Philippines
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Philippines
• Timezone: U.S. Business Hours
• Employment type: Full-Time
• Shift: U.S. Business Hours

Eligibility Gates

• Visa sponsorship: unknown

Application Requirements

• Portfolio required
• Coding test mentioned
• Assessment mentioned

Not Specified in JD

• Salary range
• Visa sponsorship
• Education requirement

What You'll Likely Work On

• Create and optimize blogs, landing pages, and other inbound assets for search visibility and conversion.
• Research keywords, competitor content, and buyer pain points to uncover content gaps and growth opportunities.
• Design and produce lead magnets such as guides, checklists, and playbooks that capture demand.
• Distribute content through LinkedIn, X, newsletters, and other relevant channels to amplify reach.
• Monitor traffic, rankings, and conversion metrics using GA4, GSC, SEMrush, and Ahrefs, then iterate for better results.
• Collaborate with website and landing‑page teams to improve overall funnel performance.

Good Fit If You Have

• Enjoys turning research insights into high‑impact, conversion‑focused content.
• Thrives in a data‑driven environment and continuously refines tactics based on performance.
• Comfortable juggling multiple content projects while meeting U.S. business‑hour deadlines.