Head of Marketing

Ovii's Interpretation of the Role

Lead Zenara Health’s full‑stack marketing organization, shaping brand, positioning, demand generation and go‑to‑market execution for a US‑focused AI‑native psychiatric SaaS. Drive strategy, create high‑impact campaigns, and build a growing team while working remotely from India on US‑overlap hours.

Role Snapshot

• Head of Marketing (full‑function leadership)
• Remote (India) – US‑overlap hours
• 8+ years B2B SaaS marketing
• People‑manager – direct report from day 1
• Focus on US behavioral‑health market

Must-Have Requirements

• B2B SaaS marketing
• Demand generation / campaign‑led growth
• People‑management (at least one direct report)
• Full‑funnel marketing (content, email, paid, events, PR)
• PR & media relations
• Conference & event marketing
• Marketing to US healthcare buyers
• Marketing performance metrics (CAC, ROI, funnel analysis)
• Excellent persuasive writing
• AI‑fluent (use of AI tools)
• Demand generation
• People management
• Undergraduate or postgraduate degree from top‑tier Indian institute (IIT/IIM/BITS/NIT) or comparable global university

Nice-to-Have Signals

• Building a marketing function from scratch at early‑stage company
• Behavioral‑health or mental‑health domain experience
• Marketing AI/technology products to clinical audiences
• Familiarity with psychiatric clinical context
• HubSpot or other marketing‑automation platforms
• Healthcare compliance knowledge (HIPAA)
• Multi‑channel campaign management
• Basic design skills (Canva, Figma)
• SEO and content‑marketing experience
• Video content and webinar production
• Prior startup experience (Series A or earlier)
• Behavioral health
• Building marketing function from scratch

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Timezone: US‑overlap hours (IST evenings, 4–8 hrs overlap with US Pacific 9 am–5 pm PT)
• Employment type: Full-Time

Application Requirements

• Writing sample required
• Assessment mentioned
• Case/campaign exercise – build a digital campaign to attract 300 psychiatrists in 30 days

Not Specified in JD

• Visa sponsorship
• Travel requirement

What You'll Likely Work On

• Define and own product marketing strategy, positioning and messaging for psychiatrists and practice managers
• Design, launch and optimize demand‑generation campaigns across digital, email, events and partnerships
• Create sales‑enablement assets – pitch decks, case studies, ROI calculators, battle cards and demo scripts
• Lead PR, media relations and thought‑leadership initiatives to build brand narrative
• Plan and execute conference and event programs, including booth strategy and lead capture
• Own content calendar, editorial strategy and multi‑channel storytelling (blogs, emails, social)
• Manage website copy, landing‑page optimization and SEO
• Track funnel metrics, campaign ROI and continuously iterate based on data

Good Fit If You Have

• Proven track record of B2B SaaS marketing to enterprise/clinical buyers
• Hands‑on experience with demand‑generation programs that deliver pipeline
• Comfort communicating fluently with US healthcare professionals and working US‑overlap hours
• Ability to both set strategy and execute campaigns personally