
Job Description
Ovii's Interpretation of the Role
Lead Unosecur’s global marketing engine, shaping positioning, demand generation and brand to drive growth for its cloud identity security SaaS platform.
Role Snapshot
- Define global marketing strategy
- Own product positioning & messaging
- Drive GTM launches and demand generation
- Build brand, content and analyst relations
- Lead performance‑marketing analytics
- Manage and grow a high‑performing marketing team
- Collaborate with product, sales and leadership
Must-Have Requirements
- B2B SaaS marketing
- Product marketing
- Go-to-market execution
- Demand generation
- Enterprise security buyer marketing
- product marketing
- GTM execution
- demand generation
Nice-to-Have Signals
- Global market experience (India, US, EU)
- Cybersecurity or cloud infrastructure experience
- global market experience
- cybersecurity or cloud infrastructure experience
- cloud identity security
Work Setup
- Location: Bengaluru, India
- Work mode: ONSITE
- Employment type: Full-Time
Eligibility Gates
- Visa sponsorship: unknown
Not Specified in JD
- Salary range
- Visa sponsorship
- Remote eligibility
- Relocation
- Travel requirement
- Notice period
- Security clearance
What You'll Likely Work On
- Own and execute a global marketing strategy aligned with business growth goals.
- Define product positioning, messaging and category narrative for cloud identity security.
- Lead GTM planning for product launches, building scalable demand‑generation programs across content, events, digital and ABM.
- Create and manage brand identity, content assets, analyst relations and PR to raise industry visibility.
- Design data‑driven performance‑marketing campaigns, track KPIs such as pipeline contribution, CAC, ROI and optimize spend.
- Build, mentor and scale a high‑performing marketing team while managing agencies and external partners.
- Partner closely with product, sales, customer success and senior leadership to align messaging and drive pipeline.
Good Fit If You Have
- Proven track record scaling B2B SaaS or cybersecurity marketing.
- Strong storytelling, messaging and content creation abilities.
- Data‑driven mindset for campaign optimization and KPI tracking.
- Comfort operating in fast‑paced startup environments and cross‑functional teams.
Skills
- B2B SaaS marketing
- Product marketing
- Go‑to‑market execution
- Demand generation
- Brand & content strategy
- Performance‑marketing analytics
- Enterprise security buyer insight
- Global market research
- Team leadership