Head of Growth

Ovii's Interpretation of the Role

The Head of Growth will own Richpanel’s brand perception, multi‑channel demand generation, and new‑vertical go‑to‑market strategy. Reporting directly to the CEO, you will blend brand, product, and channel expertise to build qualified pipeline and expand into enterprise markets.

Role Snapshot

• Own brand positioning and story
• Design and execute multi‑channel growth experiments
• Open new verticals and markets from zero
• Create battlecards and sales enablement assets
• Directly influence product, sales, and leadership

Must-Have Requirements

• B2B SaaS growth
• Brand & product marketing
• Channel acquisition (PPC, AEO, content, events, partnerships)
• Customer research & interviews
• Competitive battlecard creation
• Clear copywriting
• ICP definition & GTM strategy
• new market/vertical launch

Nice-to-Have Signals

• E‑commerce/DTC/CX/Enterprise AI experience
• AI‑assisted research
• ecommerce
• DTC
• CX
• enterprise AI
• E‑commerce

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Relocation
• Travel
• Security clearance
• Coding test

What You'll Likely Work On

• Craft a memorable brand narrative and point‑of‑view across website, decks, events, and customer stories
• Build and grow Richpanel’s presence on X within DTC, ecommerce, CX, and AI communities
• Turn customer evidence into case studies, research pieces, and shareable content
• Interview customers, prospects, partners, and lost deals to inform positioning and offers
• Develop battlecards and sales narratives that win against competitors such as Gorgias and Zendesk
• Align website and pitch materials with buyer expectations and market feedback
• Design, launch, and manage PPC, AEO, content, events, referrals, and partnership channels; set budgets, success metrics, and scale winners
• Identify and launch new verticals: research market, define ICP, triggers, messaging, proof points, and repeatable sales play

Good Fit If You Have

• 7+ years in B2B SaaS growth, brand or product marketing
• Proven record of opening a new market, segment, or vertical from zero
• Strong writing ability and proven engagement on X (Twitter)
• Comfortable running PPC, AEO, content, events, and partnership programs
• Enjoys deep customer research, interviews, and field work