Growth Marketing Manager – US

Ovii's Interpretation of the Role

The Growth Marketing Manager will own US‑focused demand generation, driving pipeline and revenue through paid, organic, ABM and lifecycle programs while collaborating across Sales, Product Marketing, Content and RevOps.

Role Snapshot

• US‑focused growth strategy
• Multi‑channel demand generation
• Pipeline and revenue accountability
• Data‑driven experimentation
• Cross‑functional collaboration

Must-Have Requirements

• Paid acquisition platforms
• Marketing automation tools
• CRM platforms (Salesforce, HubSpot)
• Web analytics and attribution tools
• ABM
• Lifecycle marketing programs
• Email marketing and nurture journeys
• SEO
• Content syndication
• Webinars/virtual events
• Data analysis
• A/B testing & experimentation
• Stakeholder communication
• Growth Marketing
• Demand Generation
• Performance Marketing
• B2B SaaS

Nice-to-Have Signals

• Conversion Rate Optimization (CRO)
• MarTech industry knowledge
• Product‑Led Growth (PLG)
• Self‑serve SaaS funnel experience
• Enterprise customer marketing in North America
• MBA or equivalent business qualification
• CRO
• MarTech
• Product‑Led Growth
• Enterprise marketing North America

Work Setup

• Location: New York City, USA
• Work mode: HYBRID
• Employment type: Full-Time

What You'll Likely Work On

• Design and launch integrated campaigns across paid, email, webinars, ABM and SEO to grow the US pipeline
• Own and report on key metrics such as MQLs, SQLs, CAC, ROAS and revenue impact
• Build, test and optimize lifecycle and nurture programs to improve funnel conversion
• Partner with Sales to raise lead quality and conversion rates
• Collaborate with Product Marketing, Content and RevOps to localize messaging and automate reporting
• Run continuous A/B experiments on landing pages, creatives and messaging
• Monitor competitive landscape and emerging growth opportunities in SaaS/MarTech

Good Fit If You Have

• Enjoys fast‑paced, high‑ownership environments
• Strong analytical mindset with data‑first decision making
• Excellent written and verbal communication with senior stakeholders