Growth Marketing Manager

Ovii's Interpretation of the Role

The Growth Marketing Manager will own Hinge Health’s direct‑mail acquisition channel, scaling campaigns and driving new member sign‑ups through data‑driven strategy, experimentation and cross‑functional collaboration.

Role Snapshot

• Direct mail channel ownership
• Cross‑functional team leadership
• Multi‑million‑dollar budget management
• Data‑driven campaign optimization
• Vendor & logistics coordination
• Stakeholder reporting
• Growth acquisition focus

Must-Have Requirements

• Growth / performance / direct response marketing
• Paid channel experience
• Segmentation, personalization and triggered communications
• Creative & copy experimentation with design partners
• Strong analytical skills for data‑driven strategy
• growth marketing
• direct response marketing

Nice-to-Have Signals

• Direct mail channel ownership
• Oversight of $10M+ budgets
• Experience in highly regulated industries (healthcare, financial services)
• Large‑scale vendor management and contract negotiations
• Knowledge of postal regulations, print production or logistics
• Integration of offline (direct mail) and online (digital) channels
• Implementation of automated direct‑mail technologies
• budget oversight $10M+
• regulated industry experience
• Healthcare
• Financial services

Work Setup

• Location: San Francisco, USA
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Build, scale and evolve direct‑mail campaigns, optimizing targeting, formats and content.
• Manage a multi‑million‑dollar marketing budget in partnership with finance, accounting and procurement.
• Analyze conversion, ROI and other key metrics to iterate strategy and drive acquisition.
• Secure and coordinate internal and external resources, including vendors, production and logistics.
• Partner with design, data science and operations teams to execute experiments and creative tests.
• Report performance, insights and test results to stakeholders and executive leadership.
• Stay current on direct‑mail trends, consumer behavior and emerging technologies.

Good Fit If You Have

• Data‑driven growth mindset
• Strong analytical and measurement skills
• Ability to prioritize multiple projects and work independently
• Comfort collaborating across finance, operations and creative functions
• Experience in regulated industries is a plus