Growth Marketing Channel Manager

Ovii's Interpretation of the Role

Growth Marketing Channel Manager driving customer acquisition for OnePay by owning and scaling paid social and Google campaigns. The role focuses on budget management, creative testing, performance analysis, and cross‑functional collaboration to meet CPA, ROAS and conversion goals.

Role Snapshot

• Own paid social & Google acquisition channels
• Manage campaign budgets & bidding
• Lead high‑volume creative testing
• Analyze performance & optimize ROI
• Partner with analytics, product & creative teams
• Build AI‑driven testing strategies

Must-Have Requirements

• Paid Social Advertising
• Google Advertising
• Campaign Budget Management
• Performance Analytics
• Creative Testing
• Cross-functional Collaboration
• AI Fluency
• performance marketing
• paid social
• growth marketing
• B2C
• fintech

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Security clearance
• Travel
• Shift requirements
• Notice period
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Execute and optimize paid campaigns across TikTok, Meta, and Google platforms.
• Allocate and adjust budgets, targeting, and bids to achieve CPA, ROAS, and conversion targets.
• Conduct rapid, high‑volume creative testing with Social and Creative teams, scaling winning ads.
• Monitor performance data, scaling successful ads and pausing under‑performers.
• Work with Operations, Analytics, and Growth teams to enhance tracking, attribution, and full‑funnel results.
• Develop and implement AI‑powered strategies for campaign testing and execution.

Good Fit If You Have

• High sense of urgency and proactive execution.
• Thrives in fast‑moving, ambiguous environments.
• Strong communication and stakeholder partnership skills.