Job Description
Ovii's Interpretation of the Role
The Growth Lead (Books) builds and leverages expert influencer networks to drive measurable book sales and Amazon rank. The role blends developer relations, community fluency, and campaign ownership to turn relationships into commercial outcomes. Success is measured by sustained rank, unit performance, and growth of the expert network.
Role Snapshot
- Lead growth strategy for book titles
- Own expert influencer network
- Design and execute launch campaigns
- Secure endorsements and bulk partnership deals
- Translate community insights into product decisions
Must-Have Requirements
- Developer relations
- Community management
- Technical marketing
- Campaign ownership
- Commercial judgement
- Written communication
- Data analysis (Amazon metrics & campaign analytics)
- developer relations
- community management
- technical marketing
Nice-to-Have Signals
- Existing influencer network in the relevant vertical
- existing influencer network
Work Setup
- Location: India
- Work mode: REMOTE
- Remote scope: COUNTRY_RESTRICTED
- Remote countries: India
Eligibility Gates
- Visa sponsorship: unknown
Not Specified in JD
- Visa sponsorship
- Education requirement
- Certifications
- Relocation
- Notice period
- Travel
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Identify and build durable relationships with open‑source maintainers, conference speakers, technical bloggers and other credible practitioners
- Secure endorsements, forewords, guest posts and co‑created content that can be used commercially
- Design title‑specific promotion plans, sequence activities for launch windows, and track performance against sales and rank targets
- Partner with growth and commissioning teams on metadata, keyword alignment and audience‑specific messaging
- Develop bulk purchase and licensing opportunities with training providers, certification bodies and universities
- Activate developer communities on GitHub, Reddit, Discord, Stack Overflow and specialist forums through webinars, AMAs and expert panels
Good Fit If You Have
- Fluent in technical communities and can converse credibly with engineers
- Comfortable being measured on outcomes rather than activity volume
- Existing network of vertical influencers is a strong advantage
Skills
- Developer relations
- Community management
- Technical marketing
- Campaign ownership & sequencing
- Commercial judgement
- Written communication
- Data analysis & Amazon metrics
- Influencer network (preferred)
Remote Eligibility
- India