Growth Lead

Ovii's Interpretation of the Role

The Growth Lead (Books) drives developer‑focused community and influencer relationships to boost the commercial performance of Packt's technical books. The role owns end‑to‑end promotion campaigns, partnership pipelines, and translates community insight into measurable sales outcomes.

Role Snapshot

• Build and nurture developer & influencer networks
• Own title‑specific book promotion campaigns
• Translate community insights into commercial impact
• Develop partnership and bulk‑licensing opportunities
• Measure Amazon rank, sales and review performance
• Collaborate with growth, commissioning and sales teams

Must-Have Requirements

• Developer relations
• Community management
• Technical marketing
• Campaign planning & execution
• Data analysis (Amazon metrics, campaign analytics)
• Strong written communication
• developer relations
• community management
• campaign ownership

Nice-to-Have Signals

• Existing network within the relevant vertical
• existing network in vertical

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Travel requirement

What You'll Likely Work On

• Identify, approach and secure durable relationships with open‑source maintainers, conference speakers, technical bloggers and other community leaders.
• Design and execute title‑specific promotion plans, including reviewer outreach, community activations and targeted list building.
• Partner with growth, commissioning and sales teams on metadata, keyword alignment and audience‑specific messaging.
• Track and report on campaign performance—review velocity, sentiment, community engagement, and the link between activity and sales.
• Build bulk‑purchase and licensing pipelines with training providers, certification bodies, universities and other ecosystem partners.
• Activate developer communities on GitHub, Reddit, Discord, Stack Overflow and specialist forums through webinars, AMAs and expert panels.

Good Fit If You Have

• Fluent in technical communities and able to converse credibly with engineers.
• Proven track record of influencer or community‑driven growth initiatives.
• Strong written communication and public representation skills.
• Comfortable analysing Amazon metrics and campaign analytics.
• Experience planning, sequencing and measuring multi‑channel campaigns.