Growth Lead

Ovii's Interpretation of the Role

The Growth Lead (Books) drives ecosystem‑building and commercial performance for Packt’s technical titles by cultivating expert influencer relationships, designing targeted campaigns, and turning community insight into measurable sales growth.

Role Snapshot

• Lead growth strategy for technical books
• Build and activate expert influencer networks
• Own end‑to‑end book promotion campaigns
• Translate community insight into commercial impact
• Partner with growth, commissioning, and sales teams

Must-Have Requirements

• Developer relations
• Community management
• Technical marketing
• Campaign planning & measurement
• Data‑driven performance analysis
• Strong written communication

Nice-to-Have Signals

• Existing network within the relevant vertical
• Existing influencer network in the vertical

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Notice period
• Travel requirement
• Security clearance

What You'll Likely Work On

• Identify and nurture relationships with open‑source maintainers, conference speakers, technical bloggers, and other credible influencers
• Secure endorsements, forewords, guest posts, and co‑created content that can be leveraged commercially
• Design and execute title‑specific promotion plans, sequencing activities to maximize Amazon rank and sales velocity
• Collaborate on metadata, keyword alignment, and audience messaging with growth and commissioning teams
• Track, report, and optimize campaign performance against sales, review volume, and rank durability metrics
• Develop bulk‑purchase and licensing partnerships with training providers, certification bodies, and universities
• Activate developer communities on platforms such as GitHub, Reddit, Discord, and Stack Overflow through webinars, AMAs, and workshops

Good Fit If You Have

• Fluent in technical communities and able to converse credibly with engineers
• Proven track record of campaign ownership with disciplined planning and measurement
• Comfortable using data (Amazon metrics, analytics) to link reach with conversion